Known for his raw and impactful lyrics, YP is also one savvy marketer. During the group’s early videos, he appeared with a balaclava covering his face, an enigmatic look that no doubt only helped grow his profile.
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This ability to work with whatever he has available is a defining trait of YP’s attitude to fitness and indeed, life. When we initially pitched concepts for this shoot, the Mount Druitt native made it clear, if we were to feature him, it was to be about going back to basics.
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YP returned from prison not only several kilos of muscle heavier, but, he tells us, a new artist and, more importantly, a new man. It’s a change he credits largely to training.
“I started training because I wanted to feel better. I was hitting that time where I was a bit more mature; I was 18 and I was focusing on other things instead of being out and about on the streets and stuff. I wanted to pay more attention to my image. So that’s why I started going to the gym.”
Q&A
Q&A