In an age overwhelmed by noise, distractions, and fleeting trends, the 100X Mindset offers an alternative. To live with purpose and clarity. Created by Mando CT and Brian Smith, this movement isn’t just about motivation—it’s a new standard for living with purpose, discipline, and drive among Australians who prioritize health, wellness, and personal growth. Rooted in values that align with a growing wellness movement in Australia, the 100X Mindset is connecting with people who seek clarity and discipline in an increasingly fast-paced world.
Meet the minds behind the mission
From a dead-end job in Liverpool to transforming his outlook, Mando CT is living proof that a changed mindset can change everything. While he was on the bottom rung, he changed his attitude to embrace discipline, self-education, and relentless belief in a brighter future.
Now, as the founder of 100X Mindset, Mando helps others unlock their full potential with the same principles that reshaped his world. His straightforward mission is to empower people to overcome limitations and lead lives driven by purpose, resilience, and strength.
Brian Smith is a seasoned entrepreneur with nearly two decades of experience in the UAE, bringing strategic vision and global awareness to his brand. He has a solid background in business and a vast international network. Brian has been fundamental in expanding 100X Mindset’s impact far beyond borders.
The core of the movement: 100x rules for life
At the center of the 100X Mindset are 14 core principles, guiding values that help shape every decision and action. These aren’t just feel-good quotes; they’re practical, tested habits that drive growth and resilience.
- Be true to yourself. Integrity is the root of real achievement.
- Pursue your passion. Let joy lead you to success.
- Choose your circle wisely. Greatness is contagious.
- Improve every day. Progress, not perfection, is the goal.
- Welcome failure. Learn from every misstep.
- Own your mornings. Start strong, stay strong.
- Prioritize your health. Energy fuels ambition.
- Lead with optimism. Inspire through positivity.
- Dream, believe, act. Manifest your vision.
- Create wealth with impact. Money should serve meaning.
- Serve others. Giving multiplies value.
- Cut the dead weight. Make space for growth.
- Stay resilient. Life rewards grit.
Live boldly. Play big—be the example.
More than words: Action for a cause
In August, Mando and Brian are putting their mindset into motion with a meaningful journey. Partnering with UNICEF UK, they will raise charitable funds by traveling from Dubai to Liverpool, relying solely on low-cost public transportation options. The journey symbolizes endurance and purpose, and aims to raise both awareness and support for a cause the founders believe in.
A global movement begins
The 100X Mindset isn’t just a personal development tool—it’s a dedicated mindset reshaping how people live, lead, and give. Whether you’re chasing a dream, overcoming hardship, or simply striving to grow, this mindset offers a practical roadmap to becoming your highest self.
With Mando and Brian at the helm, the 100X community is proving that with belief, intention, and bold action, anything is possible.
Switzer staff were not involved in the publication of this article
