RECENT YEARS HAVE seen the development of increasingly sophisticated “biohacking” products to serve a growing community of health and longevity enthusiasts. Among the companies moving into this space is 10X Health, providing precision genetic testing and supplements. The company’s co-founders believe the key to optimizing human potential is to recognize that “one size fits none.”

Joining co-founders Grant Cardone and Brandon Dawson, new partner and advisor Alvaro Nuñez Alfaro—a Spanish biohacker and ultra-endurance athlete known for his bestseller Level Up: Turning Obstacles into Superpowers, now hopes to bring the 10X lifestyle to new heights. Alvaro hosts high-energy events for the 10X community, takes on monthly personal challenges to inspire his followers, and speaks at conferences and on podcasts about his adventures, his approach to longevity, and his philosophy of merging physical, mental, and financial health into a cohesive whole.
A lifestyle adventurer
Whether he is doing some of the most difficult ultra-endurance challenges, climbing mountains, flying helicopters, skydiving, or speaking on international stages, Alvaro not only preaches the 10X Health lifestyle but demonstrates it. His message is that a 10X life is achievable for anyone willing to commit to it. Climbing mountains isn’t just figurative; what Alvaro brings to the table, besides business acumen, community building, and creative ideas for biohacking products, is a personal vision of life as an adventure. The personal challenges he has undertaken have included the Ironman World Championship, Ultraman (double Ironman distance), The Great World Race (7 marathons, on 7 continents, in only 7 days), and many other ultramarathons—such as 100-mile races or even running through the Sahara Desert with a 35-pound pack at what is considered “the toughest footrace in the world—Marathon des Sables.
For Alvaro, 10X Health isn’t just about products but about communicating that limits are meant to be surpassed and personal barriers are meant to be broken. In his new venture, he is focused on building a marketplace for biohacking tools that can empower and augment the hunger for adventure, from tech that elevates your health in real time to nutritional supplements designed to enhance performance and longevity.
Building a community of high performers
Besides having an adventure mindset, Alvaro has a passion for developing the community. “Everyone wishes they were living their dream life,” Alvaro writes in Level Up, “but few are willing to take the risk of making it happen. When you get on your path, real magic will begin to happen.” But that isn’t a path that Alvaro suggests walking alone. Through exclusive events, online forums, and one-on-one interactions, he aims to grow a global network of biohackers and longevity enthusiasts who can support and inspire one another.
Redefining success
For Alvaro, 10X isn’t just a concept; it’s a way of life. He teaches that optimizing your life means building a cohesive life, a full-spectrum life that involves the pursuit of health, financial goals, and happiness. The 10X life doesn’t prioritize one of these objectives over the others but regards each as part of an integral whole. For many, it has proven a compelling vision, one that Alvaro articulates with both energy and authenticity. From his monthly adventures around the globe to his new business partnership with the co-founders of 10X Health, Alvaro appears driven to share his mission to inspire millions to take control of their health, their wealth, and their future.
Switzer Media newsroom and editorial staff were not involved in the creation of this content