AUSSIES DON’T CELEBRATE Thanksgiving – unless they’re a particularly patriotic American expat or an easily influenced cultural sponge – so the whole idea of jumping on the bandwagon the day after for Black Friday might seem a bit nonsensical. But, once you understand that the scope of the sales on offer, things become a little clearer.
For those that participate, Black Friday will take place on November 29th this year. But of course, the sales period is not limited to the day itself. Some sales have already begun, most will run right into the Christmas period, and then there’s the second biggest sales day of the season, Cyber Monday, on December 2nd.
All of this makes for the perfect opportunity to do some Christmas shopping early, treat yourself to some nice retail therapy, or save big on essentials. Countless brands are taking part in the festivities this year, with sales varying from minor to massive. There are opportunities to give your wardrobe an update, cash in on the latest fitness gear and upgrade to new tech, to say nothing of the innumerable impulse buy options.
To help you navigate this year’s Black Friday sales, we’ve rounded up some of the best deals we’ve found across all the major brands.
Best Black Friday sales for men’s clothes
Doyoueven
lululemon
Kathmandu
Myer
The Iconic
- 40 per cent off selected men’s styles
- Click Frenzy sale on clothing and footwear
- More huge Black Friday sales to come
Nike
Adidas
Wrangler
Under Armour
Nautica
Best Black Friday sales for fitness gear
Vulcan Fitness
Rebel Sport
Lifespan Fitness
GymandFitness.com
LSG Fitness
Boating, Camping, Fishing (BCF)
Best Black Friday sales for tech
MANSCAPED
- 30 per cent off The Lawn Mower 5.0 Ultra, The Beard Hedger, and The Handyman
- Up to 25 per cent off The Chairman Pro, The Beard Hedger Advanced Kit and The Premier Package 5.0
Amazon
Bose
Dyson
JB HI-FI
Lenovo
Best Black Friday sales for sex toys
Lovehoney
Womanizer
- Bestselling sex toys 60 per cent and 20 per cent off
We-Vibe
- 20 per cent off a number of bestsellers
Arcwave
- 20 per cent off Arcwave’s most popular products
When is Black Friday 2024?
Black Friday is on November 29th in 2024. This is when the majority of shopping will occur, but the sales period will last much longer.
How long do Black Friday Sales last?
Like we said, most Black Friday shopping is done on Black Friday itself, but the sales period typically lasts for five days and can run for even longer. Usually, Black Friday sales begin on Thanksgiving (November 28th this year) and run right up until Cyber Monday (December 2nd). So expect the bulk of sales to take place between November 28th and December 2nd. That being said, some sales will run all the way up until Christmas, and some have already begun.
Why is Black Friday called that?
In Australia, we’d usually only use the word ‘black’ as the prefix for a day if it was marked by catastrophic bushfires. Assuredly, that isn’t the case with Black Friday, as frenzied shopping would be a mind-boggling way to commemorate a tragedy.
The origin of the term ‘Black Friday’ is disputed. Some suggest that the term was coined by factory managers in the 1950s, who gave the name to the Friday after Thanksgiving because so many of their workers would call in sick. Another theory suggests that the name originally carried negative connotations and was used by Philadelphia police and business owners to refer to the chaos that was caused by bargain-hungry shoppers. The most popular theory, on the other hand, posits that Black Friday earned its name because up until the day after Thanksgiving, retailers would frequently operate at a loss and therefore be in the red. The surge in sales thus allowed them to turn a profit and be back in the black.
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