WHEN IT COMES to looking and feeling your best, a good shave is of extreme importance. That was the thinking behind the recent Men’s Health x Philips takeover of SOMA Health & Wellness Club, where members were invited to step away from their usual routine and experience a more elevated approach to personal care.
Throughout the takeover, SOMA members had the opportunity to put the Philips i9000 Prestige Ultra through its paces – and it delivered. With a 360-degree flexing head, 8 million cutting motions a minute, a -0.08mm shave and an AI system that reads your pressure and technique to adjust power in real time, the i9000 Prestige Ultra is the best electric shaver we’ve ever reviewed. And it was a hit among members, with a handful ordering one on the spot.
The experience was about more than simply upgrading a morning routine, though. With wellness, recovery and self-care increasingly becoming part of the modern man’s lifestyle, the event brought grooming into the same conversation.
Members were also treated to exclusive Men’s Health x Philips gift bags. Each bag included a premium towel, a water bottle and vouchers for the Philips i9000 Prestige Ultra, as well as the latest Men’s Health bookazine.
The takeover gave members a chance to discover a new standard in grooming. Because looking after yourself isn’t just about what happens in the gym. The rituals that bookend your day, the products you rely on and the small upgrades are what really make a difference. The Men’s Health x Philips takeover brought all three together – proving that when performance meets personal care, you can take your grooming routine to the next level.
