MOST MEN want their hair to look great, but if possible, we’d also like to put in absolutely minimal effort. We are simple creatures. We want the natural ‘I woke up like this’ look, but we don’t actually want to wake up any earlier to get it. The thing is, the biggest factor isn’t putting in extra effort, but finding a good styling product.
You might already know the importance of a good product, but we’re sure you’ve also been scorned by plenty of bad ones. Finding the right styler often feels like playing Russian roulette in the grooming aisle, but it doesn’t have to. American Crew’s new Style Enhancers range has finally touched down in Australia and is promising a solution to every frustration. The next-gen lineup fuses pro-level styling with hair-boosting care. It’s the most exciting innovation men’s styling has seen in years.
If your current hair routine involves grabbing whatever tub is closest and hoping for the best, consider this your sign to level up. American Crew has engineered three new products targeted to how men actually wear their hair – straight and matte, curly and defined, or short and textured. Below, the three heavy hitters worth working into your morning.
Matte Clay Cream: for straight, medium-length hair
The Matte Clay Cream is built on a 92 per cent naturally derived formula powered by kaolin clay, a lightweight, non-greasy finishing ingredient that gives you that ultra-matte look without turning your hair into dust.
Unlike old-school clays that feel like spackle, this one delivers medium hold with a soft, workable finish. You can reshape it throughout the day without flakes, heaviness or that weird gritty texture that makes you feel like you need shampoo. Bonus: it helps detox your scalp, which is great news if you spend a lot of time sweating through workouts or wearing a hat.
Forming Cream Gel: for medium-length curls
When they behave, curls are great. When they don’t, you’re one step away from a disastrous frizz. The Forming Cream Gel solves that problem with a hybrid formula that’s basically the best of curl cream and gel mashed together.
The lightweight, reworkable cream-gel defines curls, controls them and keeps them soft thanks to jojoba oil. It smooths frizz from morning to night, and it never leaves you with that stiff, over-styled curl pattern. The texture also makes it easy to apply, and the hold has just enough grip to shape curls without locking them in place.
Fiber Gel: for short to medium styles
If you prefer short to medium cuts with a bit of lift, structure or shine, the Fiber Gel is your hero. It gives touchable movement, healthy-looking shine and reliable control. All without the dreaded gel crunch.
This formula uses American Crew’s bond-building Fiber technology, which strengthens your hair from the inside out while maintaining the integrity of the cuticle. In layman’s terms: it’s making your hair healthier every time you style it. It enhances your natural texture instead of shellacking it into one uniform shape, giving you that coveted effortless look.
