One of the biggest weeks in the watch world didn’t disappoint. Here, we look at some of the best new timepieces from the world’s most iconic watch brands
LVMH WATCH WEEK is a showcase that horological enthusiasts circle on their calendars, some perhaps even wiping down their wrists in anticipation. With some of the world’s most prestigious maisons releasing their new novelties for 2025, the dazzling array of timepieces on show both capture the moment and set the tone for the year ahead.
For LVMH, the week is also a celebration of the innovation and daring design that resides among the group’s proud stable of maisons – TAG Heuer, Hublot and Zenith.
Men’s Health was fortunate enough to get our hands on, and wrists into (briefly), some of these stunning new timepieces at a special showing in Sydney this week. We’re happy to report this year’s line-up of new novelties didn’t disappoint. Here are our picks of the watches that will have tongues wagging and wrists itching this year.
Hublot
Big Bang Meca-10, 10-day Power Reserve. Photography: courtesy of Hublot
BIG Bang Meca-10, 10-Day power Reserve
The original Big Bang MECA-10 turned heads in the watch world in 2016 with its unique form, consisting of a ring-shaped base plate onto which the bridges are attached. Now, Hublot revisits this novel take on the manual-winding skeleton movement with a refined, open and coherent display, while maintaining its distinctive construction, this time elevated with refined finishing and decoration.
Available in three different versions – King Gold, Titanium and Frosted Carbon – the movement is coloured to match the cases with 5N gold tones, metallic grey and black respectively – gold is bold, if you’re game, but titanium is tough. True to its name, the Big Bang MECA-10 features an impressive power reserve of 10 days.
Spirit of Big Bang Chronograph. Photography: courtesy of Hublot
Spirit of Big Bang Chronograph
Upon its launch back in 2014, the Spirit of Big Bang was the first non-circular Hublot. This new edition maintains its barrel shape, though this time the cases and bezels are crafted in coloured ceramics previously only available in the round Big Bang shape: Sand Beige, Dark Green and Sky Blue, each limited to 200 pieces. Colourful, hypoallergenic, light and scratch-resistant, these fresh pieces offer energy and pop to lift a lounge suit or pair nicely with a polo.
Under the bonnet, the SBBs are powered by the Hublot automatic skeleton chronograph calibre HUB4700, a modern descendant of the iconic El Primero, considered the first Swiss high-frequency integrated chronograph calibre ever made.
For more information visit hublot.com
TAG Heuer
TAG Heuer is back in Formula 1 for the first time since 2016 as the official timekeeper of F1 in 2025. Reflecting that exciting commitment, the brand’s releases this year pay tribute to its racing heritage. The TAG Heuer Formula 1 collection features four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing.
TAG Heuer Formula 1 Chronograph. Photography: courtesy of TAG Heuer
TAG Heuer Formula 1 Chronograph
Drawing from the high-octane world of F1, this new line-up introduces sharp and dynamic elements while staying true to its racing roots and TAG Heuer’s F1 heritage. The new case reflects the aerodynamic lines of F1 cars, with the signature shape evoking the nose of a race car. The bezel, with its micro perforations, subtly references the brake discs on the fastest machines on the planet.
A lightweight titanium case – with some versions enhanced by a DLC coating – combined with a dynamic rubber strap, ensures these timepieces are both sturdy and comfortable, ideal for racing fans and city dwellers alike.
TAG Heuer Carrera Chronograph. Photography: courtesy of TAG Heuer
TAG Heuer Carrera Chronograph
Purple reigns with the TAG Heuer Carrera Chronograph, which elevates the iconic Glassbox design with a striking smoky black-to-purple gradient dial. Historically, the Glassbox added legibility. The dials of the new models are made with a smooth gradient effect, transitioning from deep black at the edges to a rich purple at the centre. This smoky sunray-brushed finish increases the dimensionality of the design, playing with light and depth from every angle – when you see guys moving their wrists in strange formations, this is what they’re likely doing.
Inside the chronograph we have the in-house Heuer 02 (TH20-00) movement, which you can see through the open caseback. This calibre delivers an 80-hour power reserve and is housed in a 39mm stainless steel case with alternating polished and brushed finishes for added texture.
Chronomaster Sport. Photography: courtesy of Zenith
Chronomaster Sport
The new Chronomaster Sport combines Zenith’s expertise in high frequency timekeeping with a distinctive sporting style. The kicker: it’s adorned with a bevy of colourful gemstones. Crafted from 18k white gold, the 41mm Chronomaster Sport case is crowned by a bezel set in ‘Rainbow’ style with 50 baguette-cut gemstones.
Under the hood, the Chronomaster Sport line is powered by an exceptional version of the legendary movement, the El Primero 3600. Operating at high frequency (5 Hz or 36,000 vph), it displays 1/10th of second with unprecedented readability as the chronograph seconds hand makes a complete dial rotation in just 10 seconds – not just a pretty face, then.
Zenith Defy Skyline. Photography: courtesy of Zenith
Defy Skyline
A skeletonised version of the Defy Skyline Chronograph, edgy openwork design highlights the watch’s unique technical capabilities. Crafted from steel, the 42mm octagonal Defy Skyline’s case is topped with a 12-facet bezel and flanked by dynamic pushers. With a focus on performance, the display case is secured by four hexagonal screws and the screw-down crown, engraved with the iconic Zenith star, ensures a 10 ATM water resistance.
Again, powered by a skeletonised version of the calibre El Primero 3600, precision is second to none with the unique ability to display 1/10th of a second with unprecedented functionality. The bi-directional automatic winding mechanism of the El Primero Calibre 3600SK, meanwhile, delivers a power reserve of approximately 60 hours – good for a long weekend!
Ben Jhoty, Men’s Health’s Head of Content, attempts to honour the brand’s health-conscious, aspirational ethos on weekdays while living marginally larger on weekends. In his spare time he tries to get to the gym, shoot hoops and binge on streaming shows.
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