At this point, Super Bowl commercials are such an institution that they garner practically as much attention as the game itself. (Okay, almost.) But the spots aired on America’s biggest annual broadcast (with price tags to match) have their ups and downs, from mostly standard-issue commercials to the strangest tv moments yet.
Some might quibble that the commercials have become overly gimmicky and bloated in the past decade, but, as always, there are gems that stood out this year. Starting with Ben Affleck becoming Dunkin’ Donut‘s employee of the year.
From the advertising heavy hitters, like T-Mobile and Pepsi, to the more unlikely contenders (Ultra Club was smart enough to pony up a homage to Caddyshack with Serena Williams as Chevy Chase’s character), these are the best Super Bowl commercials of 2023.
M&M’s “They’re Back for Good”
The Farmer’s Dog’s “Forever”
GM and Netflix’s “Why Not an EV?”
PopCorners’ “Breaking Good”
Squarespace’s “The Singularity”
Warner Bros. Pictures’ “The Flash”
Michelob Ultra’s “New Members Day”
T-Mobile’s “New Year, New Neighbor”
Rakuten’s “Not-so-Clueless” and Uber One’s “One Hit for Uber One”
Pepsi’s “Great Acting or Great Taste?”
Tubi: Rabbit hole
Amazon: Saving Sawyer
Bush’s Beans: Go bigger
More Tubi: Faked you out
NFL: Run with it
Miller Lite/Coors Light: High Stakes Beer Ad
Jeep: Electric Boogie
Dunkin’: Drive-thru with Ben Affleck
Xfinity: The next giant leap
Crown Royal: Thank you, Canada
E-Trade: Baby goes to a wedding
DoorDash: We get groceries
Celebrity chef Matty Matheson joins Raekwon The Chef of rap group Wu-Tang Clan and animated Nickelodeon character Tiny Chef shop for the best and freshest groceries.
