It was the adage old as time, moisturise day and night and you’ll be right! However, skincare for blokes is becoming lucrative business for beauty companies around the world. In fact, the men’s skincare industry is tipped to explode, topping a global worth of $18.92 billion by 2027.
Our passion for our pores comes as we realise that health is more universal than a six pack and the whitest teeth. Research shows that blokes want products that are unique to them, with only 8 per cent of men using their partner’s face wash, moisturiser or scrub. The team from the local arm of Bulldog Skincare argue that bloke’s skincare is booming as society becomes more comfortable with guys shopping for beauty products.
“This trend is especially pertinent in younger men who are putting more time and effort into looking good,” says Di Timlin, Senior Marketing Manager Bulldog Skincare. “While this macro trend has been growing in the past few years, COVID and related lockdowns really accelerated uptake of men’s grooming products, due to an increased focus on self-care under lockdown. Almost two thirds of Australian men use core face products, including face wash, moisturiser and face scrub.”
While blokes may be looking for more than the humble two-in-one blob of off-the-shelf product to satisfy our skin, many of us are finding it hard to navigate an ever-evolving market. We want the cleanest and most efficient products available from a convenient location. With new products lining the shelves faster than you can take a sustainable shower, we have assembled a kick-starter skincare routine from scrub to finish.
