AS THE UNDISPUTED king of trackside style, Lewis Hamilton brings a great deal of fashion experience to his new position as an ambassador for lululemon. In fact, you could hardly choose a better person to serve as a human billboard than Hamilton, who has orchestrated the transformation of F1 arrival tunnels into photoshoot runways and whose every move is watched with bated breath by photographers.
Of course, lululemon has plenty to offer the seven-time F1 champion too. With an elite training and recovery regimen, Hamilton needs top-quality athletic apparel to accompany his workouts, which is exactly what he’ll get from lululemon, a global leader in that space. Call it a symbiotic relationship.
“lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” Hamilton says. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”
As part of his new role, Hamilton will collaborate with lululemon on future products, working closely with the brand’s research, innovation, design and development teams to provide input on athletic and lifestyle collections.
Hamilton’s history of social advocacy is another driving force behind his partnership with lululemon. lululemon’s Centre for Social Impact will be working with Hamilton’s Mission 44 foundation to help provide a more equitable future for young people through education, employment and empowerment.
“I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon,” said lululemon’s chief brand and product activation officer, Nikki Neuburger. “We’re excited to partner with him to innovate, inspire and create positive change together.”
You can expect your next look at Hamilton wearing lululemon to come from the brand’s upcoming global campaign, ‘No Holding Back’. The campaign will highlight the rigours of the racer’s daily physical training and show what it takes to be a champion, all while he wears lululemon’s latest men’s training apparel, including the brand’s Metal Vent Tech line.
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