Facebook is Planning a Creepy New Way to Spy on You, But Have They Gone Too Far? | Men's Health Magazine Australia

Facebook is Planning a Creepy New Way to Spy on You, But Have They Gone Too Far?

The social media giant has dropped a bombshell, and you’re not going to like it.

They know your phone number, your favourite haunts and just about all of your interests – even the ones you’ve never told another soul.

But after the latest discovery of a patent filed by social media giant Facebook, it’s been suggested they may have finally gone too far.

Simply put, the creepy patent reveals that Facebook wants to analyse your emotions using the front camera of your smartphone while you’re using the app, and tailor material to how you’re feeling at any given moment.

The patent – titled “Techniques for emotion detection and content delivery”, and discovered by New York intelligence firm CB Insights – has been labelled an “ethical minefield” by technology experts.

Related: Leaked Photos Show Exactly What The iPhone 8 Will Look Like

spokesperson for CB Insights said: “On the one hand, they want to identify which content is most engaging and respond to audience’s reactions. On the other, emotion-detection is technically difficult, not to mention a PR and ethical minefield.”

In the patent, Facebook made up a fictitious user named Desmond Jones to illustrate how the highly controversial idea would work.

“It appears from the profile that the user, Desmond Jones, was looking away from his device during a kitten video posted by Tim Boone.

“Thus, a content delivery system may determine to exclude videos of that type in the future.

“In another example, it appears that the user has watched an advertisement for scotch. Thus, in the future, more advertisements for scotch may be displayed to the user.”

Facebook has not confirmed or denied whether they actually plan on introducing the technology. But the fact these types of plans are even in the works should be enough to send shivers down your spine.

Unless, that is, you’re perfectly fine with Facebook knowing you better than you know yourself.

More From

Vana Care: Revolutionizing Disability Support with a Health-First Approach

Vana Care: Revolutionizing Disability Support with a Health-First Approach

In the dynamic world of disability services, Vana Care shines as an exemplar of innovation, compassion, and a forward-thinking approach to health and lifestyle for individuals with disabilities. At its core, Vana Care's story is one of a deep-seated commitment to enriching lives through a unique blend of fitness, daily activity mentoring, and an unwavering belief in the potential of every individual.