CHRIS HEMSWORTH IS the king of Aussie social media, according to a new report that found he was the most influential Australian on Instagram, with more than 58.5 million followers.
The Byron Bay-based actor, who’s most famous for his roles in Marvel’s Thor franchise, as well as Netflix’s Extraction action series, could earn up to $1,041,208 per sponsored post, the report found.
Compiled by Impressive, a Melbourne-based SEO service, the report analysed the Instagram followings of Australian celebrities to assess how much they could earn from a single sponsored post, based on influencer pricing from Inbeat and Hootsuite.
Hemsworth, a two-time Men’s Health cover star and founder of the Centr fitness app, mainly uses his account to showcase new projects, detail his fitness regimen and post family pictures. He beat brother Liam, who came in at no.11 in the rankings, with 12.2m followers and projected earnings of $231k.
Perth born actress, Katherine Langford, star of Netflix hit, 13 Reasons Why, came in second with more than 42.1 million followers and $737,205 per sponsored post, while Hugh Jackman finished third with more than 31.6 million followers. The Wolverine star, who primarily uses his Insta to share appearances at movie premieres and events, as well as posting training videos, was projected to earn up to $554,989 per sponsored post.
The top 10 list of Aussie insta giants is dominated by actors and singers, with Ruby Rose, Iggy Azalea and Troye Sivan all raking in digital dollars.
“Considering the huge screen presence and fanbase of popular actors, it is no surprise to see figures like Chris Hemsworth and Katherine Langford in the top five,” says Robert Tadros, CEO and founder of Impressive. “Both have also starred in successful projects on Netflix, which may have helped them to gain an even bigger following by promoting themselves on multiple platforms.
The highest ranked fitness influencer was Kayla Itsines at no.9, while the highest ranked sportsman was recently retired cricketer, David Warner at 13th, with 10.2m followers and projected earnings per post of 193k. He beat out F1 star and Drive to Survive sensation Daniel Ricciardo in 17th place and NBA star Ben Simmons in 24th.
Finally, there will be some jousting in the Irwin household today, with Bindi Irwin beating brother Robert by one spot in 27th and 28th place, respectively.
The top 10 most influential Australians on Instagram
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1 Chris Hemworth
58.5m followers, $1,041,555 earnings per sponsored post
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2 Katherine Langford
42.1m – $737,451
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3 Hugh Jackman
31.6m – $554,989
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4 Ruby Rose
22.8m – $401,417
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5 Anne Curtis Smith
20.3m – $358,842
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6 Iggy Azalea
17.8m – $316,267
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7 Tammy Hembrow
17.6m – 308,665
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8 Kayla Itsines
16m – $282,816
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9 Troye Sivan
15.3m – $276,352
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10 Miranda Kerr
14.6m – $256,967
Related:
Chris Hemsworth’s real life diet and workout plan
Hugh Jackman shares his daily calories as he bulks up to play Wolverine again
