For most people, cars are chosen according to practicality – we consider boot space, fuel economy, our lifestyle and our budget. But arguably, the car we do in fact end up with is something more. That final choice may in fact give away much more about the person we are.
And it makes sense: ever walk past someone driving and think, ‘damn, that car really suits them’? Of course you do, but there’s a reason for that. According to behavioural psychologist Dr Joseph Sirgy, when you’re shopping for a vehicle, you’re looking for a ride that fits the three dimensions of your “self concept”: who you think you are, who you want to be, and how you’d like others to see you. Those three dimensions combine to nudge you toward one car or another – whether that means looking for power to impress, or an enhanced safety kit to prove you’re responsible.
And what better range to take pick from than the Audi R and RS vehicles – the epitome of the emotional connection that enthusiasts have with their cars – offering everything from compact SUV’s to large sportbacks and two-door coupe’s. If you can’t find an RS car to fit your lifestyle, you’re just not trying hard enough.
So, forget you are what you eat – you are what you drive. And here’s what Audi RS you are.