For most people, cars are chosen according to practicality – we consider boot space, fuel economy, our lifestyle and our budget. But arguably, the car we do in fact end up with is something more. That final choice may in fact give away much more about the person we are.
And it makes sense: ever walk past someone driving and think, ‘damn, that car really suits them’? Of course you do, but there’s a reason for that. According to behavioural psychologist Dr Joseph Sirgy, when you’re shopping for a vehicle, you’re looking for a ride that fits the three dimensions of your “self concept”: who you think you are, who you want to be, and how you’d like others to see you. Those three dimensions combine to nudge you toward one car or another – whether that means looking for power to impress, or an enhanced safety kit to prove you’re responsible.
And what better range to take pick from than the Audi R and RS vehicles – the epitome of the emotional connection that enthusiasts have with their cars – offering everything from compact SUV’s to large sportbacks and two-door coupe’s. If you can’t find an RS car to fit your lifestyle, you’re just not trying hard enough.
So, forget you are what you eat – you are what you drive. And here’s what Audi RS you are.
You’re a laid back personality, a quiet-achiever
The car you should drive: Audi RS 4 Avant
Power: 331 kW
Acceleration: 4.1 s 0 to 100 km/h
Torque: 600 Nm
In a world where bragging is rampant, you’re the alternative: someone who knows what’s good, but doesn’t need to rub it in anyone’s face. The car you need is one that modestly whispers its intent, and then over-delivers. And that car is that Audi RS 4 Avant.
You want something versatile, but not an SUV, something with superior traction and agile handling and that can sprint from 0 to 100 km/h quickly, but not ridiculously. With the 2.9 litre V6 TFSI engine in the Audi RS 4 Avant, 331 kW and maximum torque of 600 Nm, it’s pure driving pleasure.
You’re not one to settle and want to have it all
The car you should drive: Audi RS 5 Sportback
Power: 331 kW
Acceleration: 3.9 s 0 to 100 km/h
Torque: 600 Nm
With a sleek, roomy interior and myriad of luxury features, the RS5 Sportback is fabulously functional, and successfully balances performance and practicality. It’s not a hatch, and it’s not a wagon – but it gives you the best of both worlds, and that’s what you’ll love.
Fast, practical and ever so good-looking, the RS5 is a perfect example of how to offer versatility when it comes to space packaging and hard-core street credibility and doesn’t skip on any of the important stuff. Not to menBon it gets you from 0 to 100 km/h in 3.9 seconds.
You’re a multi-tasker and are always on the go
The car you should drive: Audi RS Q8
Power: 441 kW
AcceleraBon: 3.8 s 0 to 100 km/h
Torque: 800 Nm
The big boy in the lineup, this Powerful SUV has your back no matter how many things you are juggling at once. The Audi RS Q8 represents an unheard combination of race-bred performance and everyday practicality: not only can you go fast (capable of 0 to 100km/h in 3.8 seconds) the SUV offers up to 1,755 litres of storage, so you can adapt to any situation. Oh, and with its clever 48V mild hybrid system and cylinder on demand technology, the Audi RS Q8 can seamlessly deactivate a whole bank of cylinders for efficiency – just the way you like it.
You can’t sit still and love a history-filled experience
The car you should drive: the Audi TT RS Coupe.
Power: 294kW AcceleraBon 0 to 100km in 3.7sec
Torque: 480 Nm
According to Audi Australia, the TT RS is the fastest car available this side of $160K. It’s power comes from a potent 2.5-litre turbo-petrol five-cylinder – an engine that’s a nod to its giant-killing rally days of the 1980s (you love that) – launching the car to 100km/h in a rapid 3.7sec.
It boasts an exhaust muffler that can be activated inside the cabin to amplify its pops and crackles during spirited driving, and combines nifty design elements and technology with a capable driving experience. The Audi TT RS Coupe is an experience, and a sports car in every sense of the word.