It’s fair to say we’re a nation of coffee drinkers, with three in four Aussies (75%) enjoying at least one cup of coffee per day, and of those, 28% have three or more cups of the good stuff every day. And why not – not only does it taste great, but studies have shown that living the mug life in moderation can offer up some sweet mental and physical health benefits.
So, to save yourself (and your wallet) from regular cafe trips, it’s time, dear reader, to act savvy and snap up an at-home coffee machine. Something that can whip up a tasty brew at the touch of a button or two, all from the comfort of your kitchen, and will get you through that 3pm slump when you’re WFH and prep you up before a gnarly squat session.
But we’re not talking about just any coffee machine – coffee connoisseurs know that it’s all about the aromatics of freshly fine beans, combined with the perfect ratio of water, temperature, and brewing time. We’ll be the first to tell you that making the perfect cup of coffee is not easy.
And the second person to tell you? Mr Brad Pitt, De’Longhi’s very first global ambassador.
Pitt, who describes himself as a “serious, professional, committed coffee drinker”, features in De’Longhi’s campaign launch video, giving viewers a glimpse into the classic ‘day in-the-life of Brad Pitt’. From purchasing coffee beans in the morning to riding around Los Angeles on his motorcycle and stopping to get gas, these scenes represent a moment we all look forward to: getting home and finally relaxing with a delicious coffee.
“To me, coffee is not just a drink. It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment. I find this ability to stop, appreciate the moment and life in general – to be typically European and to me – truly inspiring,” the actor explains.
How timely, then, that De’Longhi has also chosen to unveil their new machine – the La Specialista Arte – a compact and stylish manual coffee machine that joins the La Specialista Family.
Offering barista-quality coffee at home, the machine is smaller than its siblings in size, yet has many of the same capabilities – featuring a complete barista kit, which assists in eliminating mess whilst grinding, and helps to guide for precise tamping.
It’s incredibly easy to use (and to clean), yet still allows you to enjoy the art of making coffee with 8 grind settings and 3 infusion temperature levels.
“De’Longhi’s attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design – how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life,” adds Brad.
We couldn’t agree more.